B2B TRADE SHOW MARKETING SERVICES
While the return of the trade show may not be until 2021, or even beyond, we help clients replace those marketing tactics with new ways to build relationships and adapt to this new landscape.
A New Outlook: Replacing B2B Trade Show Marketing
For many years, when creating a B2B marketing plan, many companies would have allocated a significant amount of resources – dollars, staff and equipment – to trade shows. After all, at the right show, a B2B organization could reach a large audience of specific targets in a few short days. But all that has changed. It is critical to adapt your trade show marketing plan effectively, and in many ways quickly, to keep your lead pipeline flowing and your brand visible.
For those who have attended trade shows regularly over the years, you have likely witnessed a decline in attendance – both in visitors and exhibitors. Now, a new contact-less, COVID environment has put a sudden halt to all B2B trade show marketing efforts. Luckily, even before this, Stifel Marcin approached trade show marketing with a more integrated and digital approach, one that went well-beyond your booth.
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Trade Show Marketing Plans Beyond the Show Floor
Today’s modern customer already required a more integrated approach even before Zoom® meetings became the norm. Prospects require multiple touchpoints in their journey, and your brand must be visible at every opportunity in the sales cycle. Now, with the show floor a memory, it is time to reach those specific target customers and industries with new tactics. As full-service B2B marketing agency, we know how to develop a new marketing plan – replacing trade shows and replacing (and improving) those leads – while maximizing the return on your investment with efforts such as:
- Trade show booth design, displays and tabletops
- Interactive, digital customer presentations and literature assets
- Customer persona building and account-based digital campaigns
- Campaigns using geo-targeting, geo-fencing and engagement-based tactics
- Video marketing and webinars
- Social media marketing with show, industry and audience-specific targeting
- Digital remarketing campaigns
- Content marketing – for inbound leads on digital platforms and via email
- Media placement in trade media, both printed and electronic
- Press releases and media visibility
- Search engine optimization and pay-per-click campaigns
Marketing Plans That Make An Impact
Stifel Marcin’s team of B2B marketing pros can assist you at every step in your marketing plan – from the development of a approach that replaces a highly-active B2B trade show calendar, to adding an array of digital tactics to your marketing arsenal. Contact us for a free consultation or to discuss your needs, and get ready to Power Up Your Marketing.
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