Digital B2B Direct Marketing

Marketing Opportunities In Digital Formats

Stifel Marcin’s digital marketing capabilities are extensive, and we demonstrate to our industrial clients the value of these initiatives. While many think of email-based messages when they think of B2B digital direct marketing, there are a wide variety of digital marketing opportunities for B2B companies that can be explored based on campaign goals and target audience profiles, including:

• Email blasts
• e-Newsletters
• Text message marketing (SMS)
• Multimedia “text” message marketing (MMS)
• Content marketing

2D & 3D Direct Marketing For B2B Companies

Often overlooked in today’s high-tech world, traditional “physical” B2B direct marketing mailers and handouts can still provide highly-effective results. Our award-winning direct marketing creative teams produce eye-catching, unique mailers that get noticed and get people to act. We love to think “out of the box” – even if we are delivering a helium balloon in a box (which we have) – for a variety of B2B direct marketing experiences.

While we still create many 2D printed mailers (like postcards, flyers, etc.) often our B2B direct marketing efforts focus on unique, 3-dimensional pieces. We develop 3D mailers that stand out from the “usual” mail people receive, with concepts that emphasize marketing themes and benefit-oriented messages. While this type of B2B direct marketing typically requires a higher cost-per-piece, they also lead to higher levels of visibility and conversion.