B2B ACCOUNT BASED MARKETING (ABM) FOR INDUSTRIAL AND MANUFACTURING COMPANIES
Manufacturing Account Based Marketing Tactics
B2B account based marketing is a technique that identifies key target profiles, then builds strategic campaigns to help drive those targets to you. As opposed to the traditional, “cast a wide net” approach, ABM delves much deeper into profiles, goals, cross-department visions and insights. We gain entry into key targets, then leverage those new contacts and customers to realize even better results.
For manufacturers looking to leverage B2B account based marketing, there are often challenges. From assembling all the right people to the limited resources of a lean organization. With almost two decades of proven marketing for manufacturers, we understand how to put the principles of ABM to work for you, in a way that is reasonable. Account based marketing for manufacturers has its own set of challenges and requirements, and our team is ready to help you get that next “big fish”.
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Need an ABM Campaign Designed to Grow Your Business?
Bring our expertise in creating highly-targeted, customized B2B advertising and marketing for the industrial sector to help your business grow and succeed. From ABM workshops, where we work with your key stakeholders to identify target personas and profiles, to strategic marketing plans developed around ABM principles, Stifel Marcin offers the experience and knowledge that helps companies succeed. With our integrated solutions we can help maximize your budget and help you reach the right customers, at the right time.
Contact us to discover how we can help you go deep, not wide, with ABM and how we can help your organization Power Up Your Marketing.
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