A Full-Service B2B Web Agency

Proven B2B Web Development Strategies

During almost two decades in business, Stifel Marcin has created an effective B2B web development process that begins with a strategic plan and includes client collaboration and review. Below is an outline of our typical process.

1. Client intake interview – allows our team to learn about your company and goals
2. Current site performance analysis (if applicable)
3. Marketing review – evaluate business goals, search engine opportunities, and key metrics
4. Site architecture – planning of pages, navigation, and organization
5. Search engine optimization analysis
6. Web design – multiple design options with client reviews
7. Target keyword planning – depending on search engine optimization
8. Content development and web copywriting
9. Responsive code design – adding interactive elements, tools and more
10. Full site production
11. Client review – pre-launch web compliance testing and launch with approval

B2B Web Development Goals

Whether your company manufactures products, develops technical solutions or serves industrial businesses, Stifel Marcin’s B2B web development experts work to promote your brand and unique differentiators while hitting visitor traffic and search engine optimization goals including:

• Create maximum visibility for target keywords on search engines
• Write user-friendly content that is easy to read
• Ensure essential information appears on all pages of a site allowing each page can function as an effective “landing page”
• Create a positive web experience for all your target audiences
• Generate leads and impact sales