B2B Logo Design & Branding

With some of the industry’s most experienced B2B logo designers and branding professionals, Stifel Marcin’s award-winning team has the expertise to build identities that create an impact in any application.

A well-crafted B2B brand strategy conveys the value and benefit of an entity and carries that message throughout a variety of campaign materials. A logo for B2B companies is an icon that, in an instant, captures the essence of that brand message and conveys it to customers. It is a visual representation of your company or your organization, in other words, your B2B logo design is the cornerstone of a solid brand foundation.

B2B Logo Design

Before beginning a B2B logo design, our team carefully reviews branding strategies. We identify colors and layouts that will create an impact, reproduce across a variety of media, and build upon any existing brand strengths. Our team of expert designers works every day with B2B logos, and know how to interpret the industry and organization to create a design that conveys your company’s strengths.

For some companies, B2B logo design can be a neglected part of their branding. There is a belief by some that B2B brand identities can simply be made by typing an italic font or putting a company name in an oval. It’s critical to remember that the value you put in your B2B logo is the same value your customers will put in your logo – and therefore your brand as a whole.

Experts at Evolving a B2B Brand Identity

Often, clients are hesitant to change their company’s identity. We usually hear the “it’s been like this for a while. If it ain’t broke…” response. While sometimes an existing B2B logo design is just fine, there are times when the identity reflects old imagery and old brand positions, and no longer is accurate. Sometimes it is as simple as a B2B logo that presents a dated image for a modern company.

While we love to create new B2B brand identifies, our creative team members are experts at updating logos while remaining loyal to the tried and true identity that people recognize. Font updates, color changes, and subtle design additions – we utilize an array of techniques to improve your B2B logo design without ignoring the success that brought your company to where it is today.