Decision-makers are attached to their email, with studies showing that most professionals regularly check email throughout the day. A well-thought-out email strategy can convey key brand positions – such as technical expertise and leadership – while also letting customers and potential customers know important product information. But most importantly, content-driven B2B email marketing creates an additional touchpoint and keeps your company top of mind throughout the consumer journey.
When planning your email distribution strategy, we help you tap into active an inactive contact lists to nurture warm leads and revive cold leads. And as your email communications hit inboxes, we track and performance and engagement by monitoring stats including open, bounce and click rates.
While our email marketing agency services can include regularly scheduled newsletters or individualized messages triggered by a specific action, these email efforts are all highly-trackable. Email marketing can be relatively low-cost compared to traditional postage-case direct marketing methods and can be evaluated based on reportable performance analytics to identify value and return.
Our B2B email marketing agency services typically fall into four categories:
- Custom messages sent to a trade publication’s contact list
- Paid content placements in publication emails (trade newsletters, etc.)
- Custom messaging triggered by points in the sales cycle (often generated by your CRM)
- Custom email messages focused on content and news, sent to your contact list
