Strategic Communications That Fuel Your Sales Funnel

Sales-Cycle-Driven B2B Email Marketing

Sales-cycle-driven email marketing is often part of a company’s CRM (customer relationship management) system. The system automatically triggers a message to be sent to a customer based on specific actions, such as:

• They submit a quote
• They didn’t convert to a sale and are inactive
• They are part of a specific group identified by a contact property such as job title or company

No matter what the action, or lack of action, that triggers it, sales-cycle-driven B2B email marketing can provide effective results. Often, we find that companies have tried to work within their CRM’s automated capabilities and have missed important steps. Sometimes email messages are unbranded and inconsistent, projecting a weak brand and unclear position. Other times companies simply don’t take advantage of the marketing capabilities in their CRM. Either way, our B2B email marketing agency experts are here to develop the right message and the right distribution strategy for your business.

B2B Email Marketing Agency Lists, Mailing & Reporting Services

Whether you have an existing CRM or simply a stand-alone list, B2B email marketing allows for highly-targeted messaging to specific audiences. We can sort messages by market, job role or region, and create email marketing materials specifically tailored to a reader’s interest.

If you don’t have an existing list of contacts, we can help. Stifel Marcin’s team of expert B2B professionals will work with you to identify key demographics and develop a list focused on your B2B marketing goals.

Stifel Marcin also provides B2B email marketing distribution services, including compliance with FCC regulations, organizing lists and content and data reporting. After your message is mailed, we can track key actions and data to help evaluate your B2B email marketing performance, report that information to you, and leverage it to inform your future email marketing strategies.