B2B Web Content Development

Our expert team of marketing and copywriting pros helps industrial companies develop B2B web content that defines your brand, communicates your benefits and impels customers to act.

Most sites produced by Stifel Marcin include B2B web content development services. Our experienced team of industrial marketers creates headlines, text and technical data display that clearly communicates with customers and emphasizes the benefits that make your products and services unique. For regional, national and international clients, our B2B web content development services ensure a positive user experience in which your brand is well-positioned and maximized for SEO.

Web Content Development for B2B

With almost two decades of experience in B2B web content development, Stifel Marcin can develop clear, effective text and information architecture for your website. Our team digs into the details of your products and services and can plan your customer’s journey through the site, offer the right sales funnels and create lead-generating content.

Good B2B web content development is critical to properly provide customers important information about your company and its services and must be structured in a clear way so users can find what they need quickly and avoid site exits. The Stifel Marcin team are experts at crafting messaging and content organization that clearly plans sales funnels, reduces clicks, and makes the process of website development easy for our clients.

B2B Web Development Goals

Stifel Marcin’s B2B web development services work to ensure our clients promote strong brand images, create an effective user experience, and achieve search engine optimization goals. The process is designed to:

  • Write user-friendly content that is easy to read
  • Emphasize brand messaging and unique company benefits
  • Provide easy navigation and clear site organization
  • Create maximum visibility for target keywords on search engines
  • Provide technical content
  • Drive site visitors to lead generation funnels

Our team offers years of experience in developing web content, and our team of search engine optimization professionals, copywriters and marketers can streamline the process for our clients.

Web Content Editing

Our B2B web content development services are typically produced in conjunction with B2B website development, and website design efforts. However, some clients request web content development services for existing sites. Like all Stifel Marcin capabilities, our B2B web content services are completely customized. We can work however you need us – helping to improve content presentation, revising text to achieve search engine optimization goals and increasing leads.