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B2B PRINT LITERATURE

Manufacturing Catalog Design & Development

As one of the world’s leading manufacturers of wire and cable preparation tools, Ripley Tools has three brands that make up its product line. The company regularly produces and updates an extensive tool catalog and came to Stifel Marcin to assist in the development of a catalog design and a new, more cost-effective approach.

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Creative & Production Strategy

Stifel Marcin worked with Ripley Tool, reviewing budget allowances, as well as the need for regularly-occurring content updates, that the company felt it could complete in-house. Our print design team first designed the key elements of the large catalog, including the cover, table of contents and title section pages. Our design team created a modern style catalog that incorporated branding elements from the primary Ripley Tool logo, using a small format designed to be compact and easily carried by customers in a toolbox. To help with usability, color-coded categories were implemented to quickly identify sections based on the relevant product brand.

With the overarching catalog structure in place, our design team then created some template pages that established options for product listing designs, setting font choices, text sizes and photo formatting, which established consistent page layout options that could be deployed throughout the catalog design. Instead of loading all the content into the layout, Ripley Tool was then provided with the core catalog design and utilized its in-house resources to load product photos and text.

The ultimate piece provided the company with a professional design and branded catalog while helping the client to lower costs.

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Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

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