The B2B Advertising Agency

+1 860 659 0777


Industrial Brochure Design & Development

Carlyle Johnson has provided reliable industrial clutches, brakes and power transmission solutions for over a century, with a product line that includes a wide variety of standard and custom models. As part of our integrated marketing efforts for CJM, Stifel Marcin was tapped to develop a company brochure as well as review the existing Carlyle Johnson product catalog to identify a way to streamline future updates and production.

Power up your B2B print marketing – schedule a free consultation.

View Other Projects

Creative & Production Strategy

The Stifel Marcin B2B design and content team reviewed the existing CJM materials and realized that often the full catalog was distributed to customers who did not need the vast majority of content it contained. Given the production costs related to the catalog and the already-identified need for a company brochure, Stifel Marcin created a unique collaborative piece that solved both challenges.

A brochure design was created that included a general overview description of the company and its product lines, with an area for business cards, a pocket flap and an interior spine. Stifel Marcin then repurposed the sell sheets we had created for CJM, modifying the design layout to allow for three punched holes, so they could be inserted into the folder.

The new brochure design was a fraction of the cost of the large catalog and could be customized by the sales team based on customer requests. Additionally, by inserting sell sheets into the folder, only a low quantity of sheets had to be discontinued when product specs changed, as opposed to discarding large quantities of full catalogs.

Contact Us

Sign Up for Our
B2B Newsletter

See Other Portfolio Items

Contact Us

Sign Up for Our
B2B Newsletter

View Our Portfolio

We are prepared to deliver results. Contact us today to learn more.

About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

Free Consultation

Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>