B2B WEB SITE DEVELOPMENT
Industrial Web Design & Content
Orange Research manufactures differential pressure and flow monitoring gauges, switches and transmitters that are recognized for rugged performance. To drive its search engine marketing, Stifel Marcin worked with the company in the development of a web site.
Maximizing Engagement & Providing Value
Using content from the company’s previous web site, Stifel Marcin developed a completely new web site design, structure and user experience. Content was organized to provide “one click” navigation and a clear hierarchy of information, allowing Orange Research’s industrial clientele quick and easy access to product and application specifics.
With detailed specifications for the manufacturer’s standard and custom differential pressure gauge and flow meter products, the site includes a complete SEO set-up, revising supplied content to maximize search engine visibility on specifically-targeted keyword phrases. The site also acts as an easy-to-use reference for engineers and purchasing agents with product schematics, instruction information and order instructions available for download.
The site is regularly updated and expanded for search engine optimization goals, as well as to maximize paid search engine marketing opportunities. As part of our integrated marketing efforts for Orange Research, we also incorporate new content marketing materials into the site.
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