B2B WEB SITE DEVELOPMENT
Manufacturer Web Design & Content
Newcomb Spring, one of North America’s largest custom spring and metal form manufacturers, has worked with Stifel Marcin for years on integrated marketing solutions. When it was time to redevelop the NewcombSpring.com web site, the Stifel Marcin team set out to develop a B2B web site that was an informative customer resource, displayed the high-tech capabilities integral to the Newcomb Spring brand, and continued to be a highly-effective lead generation tool.
Maximizing Engagement & Providing Value
After analyzing the extensive performance data that Stifel Marcin has collected during our on-going search engine optimization efforts, our B2B web development team mapped a clear architecture that provided a fast and clear user experience, while also defining a series of sales funnels that drove site visitors to convert to leads. Extensive design resource articles were added to the site, which provided opportunities for long-tail keyword ranking, and also demonstrated Newcomb Spring’s engineering expertise. The company’s web-based Springulator® spring calculator tool was integrated into the framework, along with an interactive product display on the site home page, that allowed users to animate Newcomb Spring parts and display manufacturing capabilities.
Our team developed a site backend architecture with one-to-one language mapping to maximize rankings in both English and Spanish, as well as file structures that provided benefits for other digital marketing opportunities. Stifel Marcin provides on-going search engine marketing for the Newcomb Spring web site, and the site continues to be the company’s primary source of new leads.
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