B2B WEB SITE DEVELOPMENT
Manufacturer Web Design & Content
Carlyle Johnson, a leader in clutch, brake and power transmission manufacturing, worked with Stifel Marcin on a new web site development. As part of our integrated marketing efforts for the company, our digital team set out to build a site with easy navigation, a wide array of technical resources as well as effective cross-promotion of the company’s extensive product line for both new and existing customers.
Maximizing Engagement & Providing Value
Using CAD drawings to give a high-tech look, as well as provide more detail about Carlyle Johnson parts, the site was designed using a clean look and CJM brand standard colors. Each product page included sidebar content that emphasized related system design and support services, and also provided links to similar products in the same actuation category. A mega-dropdown navigation was also incorporated into the site navigation, ensuring customers were regularly reminded of the variety of Carlyle Johnson product lines and capabilities, and to provide fast, one-click navigation to virtually every page of the site.
The CJMco.com site is regularly expanded and improved as part of Stifel Marcin’s search engine marketing capabilities, with efforts in both organic SEO and PPC. Pages feature a number of contact forms and CAD upload capabilities to help generate leads, as well as always present contact information to make contacting the company as easy as possible.
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