B2B WEBSITE DEVELOPMENT
Industrial Web Design & Content
SFC KOENIG, the world’s leading sealing and flow control manufacturer, needed a site rebuild to deliver complex, detailed information quickly to engineers and product specifiers. By improving the user experience, prospects could drill down into product-specs and detailed technical information faster, giving them access to resources and engineering reference materials with speed and ease. Content development for this manufacturing website had to be both application-focused and search engine optimized.
Maximizing Engagement & Providing Value
The ability to access 3D CAD drawings, supported by a third party platform, was fully-integrated into the site to allow for a 360º visual presentation and engineer access. Using a redesigned sidebar the site works to move people smoothly and efficiently through the sales funnel. With the company’s global operations and sales, the site’s content is accessible in German, Chinese and English. Lead generation was significantly increased through the incorporation of prominent CTA forms that were easy, accessible and created significant value for the company.
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