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B2B WEB SITE DEVELOPMENT

Industrial Web Design & Content

Metal Fabrication Pros is a custom manufacturer of metal components, with a variety of capabilities that allow for the production of metal components in a wide variety of sizes and metal types. The company came to Stifel Marcin to assist in a new web site development and needed solutions to help promote the company’s completely custom capabilities.

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Maximizing Engagement & Providing Value

Stifel Marcin developed a site design that incorporated product images whenever possible, helping to showcase Metal Fabrication Pros’ capabilities. The home page was built to drive visitors into the four main types of fabrication processes offered, with a quick-reading, bullet point driven layout that led readers to a contact form and cross-selling of services at the bottom of each page. A photo gallery page was also created, providing a fast, visual way to display the company’s diverse metal fabrication capabilities and the many components that were manufactured using multiple Metal Fabrication Pros’ services.

An example of the company’s laser cutting was incorporated into the site as a background graphic. The design featured gray and black colors, with pops of red, and was utilized throughout the site to emphasize a strong and industrial look.

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