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B2B Video Marketing

Manufacturer Video Development

With the introduction of a check valve product line, SFC KOENIG® expanded its solutions for sealing and flow control, leveraging the company’s proven design and engineering expertise to broaden its core competencies. As part of the product roll-out, Stifel Marcin worked with SFC KOENIG on a suite of marketing services, including the development of video animations that highlighted the products’ installation, functionality and performance.

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Video Development & Strategy

As there was a need to match existing animations, the Stifel Marcin video marketing team identified key graphic elements and animation sequences that could be replicated to allow this new video to fit seamlessly into ongoing marketing efforts. We story-boarded out the overall video, and then developed a plan to maximize information delivery for the two main product types within the check valve series, allowing one video to be used for two different operational directions.

SFC KOENIG operates internationally, with key centers in the USA, Switzerland, Germany and China, as well as with distributors around the world. To maximize the usage of this new product animation video, the piece was created with limited text on screen, and no voice over. This format allows the video to be used by the global sales team and in a diverse variety of marketing efforts, without redundant versioning or complicated distributions.

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