Video Development & Strategy

The Stifel Marcin team storyboarded and planned the video, creating sequences that conveyed core brand themes of “durability, accuracy, and dependability.” Stifel Marcin’s veteran video production team created the video’s story and voiceover script, which not only gave customers insight into the Orange Research product line, but also worked to highlight the company’s advanced manufacturing processes, equipment, and components.

The three-minute video was developed for use at trade shows, on the website, and in sales presentations, providing a detailed look at the company in a short timeframe. Product and company benefits were emphasized with text-on-screen throughout the piece, and reinforced by a high-tech audio track, that enforced Orange Research’s advanced products and capabilities.