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B2B Social Media Marketing

Manufacturer Campaign

Orange Research designs and manufactures an extensive line of differential pressure and flow monitoring solutions, with rugged and dependable gauges, switches and transmitters. As part of our integrated marketing efforts for Orange Research, Stifel Marcin developed a social media marketing plan that connected the company with its customers, as well as developed additional search engine marketing benefits.

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The Social Media Strategy

A series of posts were written to demonstrate key Orange Research brand benefits, with technical explanations, product news and updates regularly posted to Facebook, LinkedIn and Google+ channels. Posts were planned for times of maximum customer engagement, as well as scheduled to coincide with holidays, events and other news.

For maximum efficiency, content for social media posts was often repurposed from other marketing initiatives, promoting PR mentions, content marketing pieces, and company videos. Whenever possible, links to the website were incorporated into posts, providing additional search engine optimization benefit, as well as drove customers who clicked on the post, into the company’s website sales funnels.

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Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

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