The B2B Advertising Agency

+1 860 659 0777

B2B Social Media & Video Marketing

Recruitment for a Manufacturing Trade Association

Women in Manufacturing (WiM) is the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry, whether they work in production or the C-Suite. With more than 2,500 individual members representing more than 900 manufacturing companies, membership is available to women and the men who support them, in the manufacturing sector. Stifel Marcin was asked to develop a holistic digital strategy and marketing plan, along with a powerful creative campaign, that would increase membership, particularly at the corporate level.

Power up your B2B social media marketing – schedule a free consultation.

View Other Projects

The Social Media and Video Strategy

A multi-year digital strategy with new creative assets was created by Stifel Marcin to boost membership and support the current membership base. A longer-form video (:45) was developed that served as an overview to the organization, with shorter videos around different campaign themes developed for social media marketing and remarketing. Video footage was repurposed across different access, minimizing costs for the organization while maximizing the amount of material available for the digital campaign.

Sponsored post content was also created, based on analysis of targets, creation of profiles and geographic locations. Consideration of budget constraints led Stifel Marcin to strategically maximize click spend as well as development of assets. By using provided video footage from previously-created videos, adding video and design effects to align with new campaign objectives, and re-editing the audio track, a newly-styled video campaign was developed.  Additionally, sponsored content placements were deployed with a highly-targeted approach, reaching key decision makers with targeted impact to control spend. With the integrated plan and custom-developed campaign assets, a new audience was reached, and current members and member companies were recognized and celebrated.

Contact Us

Sign Up for Our
B2B Newsletter

See Other Portfolio Items

Contact Us

Sign Up for Our
B2B Newsletter

View Our Portfolio

YOUR MARKETING

We are prepared to deliver results. Contact us today to learn more.

About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

Free Consultation

Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>