B2B MARKETING CAMPAIGNS
Integrated Manufacturing Marketing
SFC KOENIG is the world’s leading sealing and flow control manufacturer. When they needed an integrated marketing campaign including advertising, web development, search engine marketing, content marketing, print materials, displays, and video marketing materials, they looked to Stifel Marcin. Our team developed and implemented a powerful and strategic integrated B2B marketing campaign concept across multiple platforms and media.
The Creative Strategy
As an international company with a superior product line, SFC KOENIG offers solutions that provide greater value – with better reliability and lower warranty costs. The company needed smart positioning that clearly explained their key product differences, in a market where per-piece costs are highly reviewed. With prominent position of key performance indicators, the technically-driven marketing assets helped create distinction and positioned SFC products as engineered solutions backed by a global team of experts.
With an integrated B2B marketing campaign, marketing appeared in a wide variety of digital, trade and multimedia applications, often driving to custom-created landing pages on the website developed by Stifel Marcin – controlling the customer experience from start to finish.
Media & Implementation
In all marketing efforts, Stifel Marcin has become a true extension of the SFC KOENIG marketing team, from strategic planning to development of marketing assets. The integrated B2B marketing campaign identified and developed content, social media, website, search engine, trade and PR opportunities – leveraging all creative assets to help maximize the return on investment.
Stifel Marcin was responsible for helping to plan SFC KOENIG’s annual marketing budget, while also developing, implementing and negotiating media placements to ensure that each dollar, euro, franc and Renminbi spent got a powerful return with results that could be measured.
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