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Integrated Manufacturing Marketing

An integrated campaign for OKAY Industries, a leading international manufacturer of medical components and assemblies, required Stifel Marcin to develop a smart, creative campaign and strategic positioning across marketing that included ads, web development, content marketing, digital marketing, email, and corporate branding. One of the key creative assets developed for OKAY Industries was a Brand Standard Guide which helped to ensure that all creative developed would be maintained consistently across facilities. Additionally, OKAY Industries tasked Stifel Marcin with the introduction and branding of their NexTech Lab, a cutting-edge prototype and process development unit, as well as their recruitment advertising. After an evaluation of the market, global conditions, customer data and company views, Stifel Marcin developed a comprehensive plan to help drive the company forward.

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The Creative Strategy

An expanding company, OKAY Industries needed to position its brand for what it is today, and what it will be, as the company actively grows. Stifel Marcin worked with the OKAY team to understand core value positions and key differentiators, and set out to develop a full, integrated B2B campaign, including creative and strategic assets. The mission of OKAY Industries to be a purpose-driven brand, its efforts to engineer and manufacturing life-saving solutions, and the necessity of creating cost-effective assets that could work across different media, combined into a powerful campaign designed with measurable results.

The core campaign championed the company’s benefits and took a “big picture” approach, moving the brand to a larger, more sophisticated, and visionary level designed to resonate with the target audience.

Media & Implementation

The year-over-year plan included the development of a marketing budget and plan, identification of exact company needs, and the creation of a comprehensive marketing program designed around OKAY Industries’ needs and goals. Stifel Marcin was responsible for all aspects – strategically deploying and producing a range of assets for the digital and traditional media platforms, as well as negotiating costs for paid placements. Working as a collaborative partner, OKAY Industries was able to make certain it reached customers powerfully and cost-effectively.

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About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

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Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

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