B2B EMAIL MARKETING
Industrial Product & Trade Show Campaign
Vogelsang® is a world-leader is wastewater pumping and processing equipment, with a U.S. division that partnered with Stifel Marcin in its promotion of the company’s XRipper® industrial grinder product line. As part our marketing efforts, Stifel Marcin developed booth materials, displays and email marketing communications that promoted the company’s participation in a popular water processing industry trade show.
The Creative Strategy
Stifel Marcin developed a pre-show and post-show email marketing campaign to help drive show traffic and generate leads. With a series of branded designs, each email blast prominently featured the current sales discount promotion and showcased the two main types of inline and in-channel grinders offered by Vogelsang.
With a distribution scheduled based on trade show timing, pre-show emails highlighted daily Vogelsang demonstration schedules and encouraged customers to visit the booth. Post-show mailings provided an opportunity to follow-up with new contacts and leads, as well as highlight some of the show’s events. Materials were written by the Stifel Marcin content marketing team and tailored based on information received from Vogelsang representatives.
Sign Up for Our
See Other Portfolio Items
Sign Up for Our
View Our Portfolio
Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>
Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>
Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>