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Manufacturing Trade Association Email Campaign

Women in Manufacturing is the only national non-profit organization that supports women who have chosen careers in manufacturing. As an industrial marketing agency that works primarily with manufacturers, Stifel Marcin is proud to support Women in Manufacturing. Our own Christine Marcin is part of the WiM Connecticut Chapter’s leadership committee as well as the national organization’s marketing committee.

As part of our support for Women in Manufacturing, Stifel Marcin sponsors a variety of WiM events and provides its services for free to help grow this great organization. The Stifel Marcin content marketing team assists with email blast writing, social media marketing, communications and more. Our team has also developed logos, such as the Traveling Happy Hour logo, as well as printed support materials promoting the Connecticut Chapter.

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The Creative Strategy

In our email marketing campaign development, Stifel Marcin used the existing WiM brand standard colors to design and code a responsive template that promoted upcoming events. The blast has been utilized throughout ongoing communications and its look and style was selected to be an example to other Women in Manufacturing chapters across the USA.

Media Implementation

Stifel Marcin works with the Women in Manufacturing marketing team to ensure designs import correctly into the WiM CRM system, which allows the organization to distribute as needed to their existing contact lists.

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