B2B EMAIL MARKETING
Industrial Distributor Newsletter
Pearse Bertram, a leading distributor of industrial automation and process control solutions, also offers services in contract manufacturing and assembly. The company partnered with Stifel Marcin on a B2B email marketing campaign, working to engage customers, promote the addition of new product lines, and cross-sell services and equipment.
The Creative Strategy
Leveraging Pearse Bertram’s brand standard colors, Stifel Marcin developed a clear email blast layout that provided responsive rendering for both mobile and desktop devices, and a quick presentation of information. A series of email templates were developed to complement the content presented, with the text written by the Stifel Marcin content marketing team.
Product imagery and brand logos were featured prominently in the designs when relevant, helping to illustrate the extensive Pearse Bertram product line and provide a quick visual content presentation. A variety of links to the website, as well as clear calls-to-action were included in each email. Not only did these provide value to the reader – with access to free tradeshow passes and additional product information – but also drove customers to the website to potentially begin the buying process
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