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B2B EMAIL MARKETING

Industrial Email Design & Distribution

Orange Research is a leading manufacturer of differential pressure and flow monitoring components, and serves a wide variety of industries with standard and customized solutions. As part of their digital marketing efforts, Stifel Marcin worked with Orange Research on the development of email marketing materials.

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The Creative Strategy

In addition to developing email marketing for existing internal contact lists, the Stifel Marcin team helped to develop materials and digital placements in a series of trade publication emails. Email content was written and designed to meet trade publication template specifications while creating a format that quickly conveyed Orange Research benefits. The series of emails focused on product benefits, with clear headlines, bullet formatted text for quick-reading and a large call-to-action button to engage readers.

Media Implementation

The e-cards, while concise, allowed Orange Research to market to a new list of potential customers. Using the publication’s contact lists – sorted by specific user criteria such as title, industry and job focus – Stifel Marcin was able to create a qualified recipient list that expanded Orange Research’s visibility.

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