The B2B Advertising Agency

+1 860 659 0777


Manufacturer Tech Email Design & Distribution

Carrier Vibrating Equipment designs and manufactures conveyors, heaters, dryers and related support technology, as part of its leading material processing solutions. The company’s engineering department regularly develops new machinery and controls. One of their more recent innovations was a unique stroke monitor tool that could help customers ensure optimal machinery performance. Stifel Marcin worked with Carrier Vibrating Equipment on the promotion of their new VibraTrac™ tool.

Power up your B2B email marketing – schedule a free consultation.

View Other Projects

The Creative Strategy

The Stifel Marcin digital marketing team developed email marketing materials that would announce the new tool to Carrier Vibrating Equipment contacts, informing them about the benefits of this new technology. Designs for the email, as well as related website landing pages and sell sheets, incorporated existing company brand standard elements, such as the angled red stripe pattern, fonts, colors, and layout, which created brand continuity and maximized impact.

The email included a variety of key information to help generate sales, including clear calls-to-action that drove visitors to contact the company, read more on the website, or speak to the sales team. Additionally, a bold, price-focused call-out was featured, emphasizing the low price point for this advanced tool, when compared to the total cost of operation.

Media Implementation

Stifel Marcin distributed the email blast on behalf of Carrier Vibrating Equipment, providing post-send performance information, including specific contact engagement analytics, which allowed the sales team to follow-up.

Contact Us

Sign Up for Our B2B Newsletter

Follow Us On Social

See Other Portfolio Items

Contact Us

View Our Portfolio

Sign Up for Our
B2B Newsletter

Follow Us On Social

We deliver results. Contact us today to learn more.

About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

Free Consultation

Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>