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B2B Content Marketing

Industrial Trade PR & Articles

As one of the world’s leading manufacturers of wastewater pumping and processing solutions, Vogelsang USA worked with Stifel Marcin on an integrated campaign of marketing materials. The company had developed good relationships with trade publications and was regularly contacted for article submissions and content support. To assist in the production of these materials, the Stifel Marcin team wrote and created content for a series of articles.

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Communications Strategy

From smaller, case-study-style articles, to longer write-ups, such as a piece that compared two main types of industrial pump systems, the Stifel Marcin team wrote and edited materials to meet publication requirements. Articles combined technical information, operational explanations and marketing messaging in an easy-to-read format suitable for a variety of target audience readers.

To support PR efforts, the Stifel Marcin design team worked with key Vogelsang USA staff as well as publication contacts, creating high-resolution artwork and graphics including performance charts and diagrams. In addition to developing new imagery, the design team also improved on visuals and graphics that were supplied by the client, revising them for marketing purposes, as well as print-quality production.

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