B2B Content Marketing
Industrial PR & Technical Articles
As one of North America’s leading clutch, brake and power transmission manufacturers, Carlyle Johnson offers over a century of expertise in both standard and custom solutions. The company has worked with Stifel Marcin on integrated marketing efforts, including the development of content marketing and PR materials, to leverage CJM’s expert in-house engineering capabilities.
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Communications Strategy
Stifel Marcin worked with Carlyle Johnson on a variety of PR efforts, including a detailed white paper on clutch and brake selection. Using content written by CJM, the Stifel Marcin team edited the supplied information, organizing it into a clear and formatted white paper, helping to create an easy-to-read format and standardized white paper layout. While highly-technical in nature, the Stifel Marcin team revised the text to improve clarity and information delivery, helping to improve understandability for a wide range of readers. Our graphics team also helped to make imagery that supported white paper content.
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