The B2B Advertising Agency

+1 860 659 0777

B2B Product Branding Development

Product Logo Design

As a provider of industrial inkjet package marking systems, inc.jet offers a series of product lines, each individually branded. The company came to Stifel Marcin during the launch of their new PrimeX ink line. Our team analyzed the overarching inc.jet brand and developed a logo, tagline and related materials for the new product line.

Power up your B2B brand marketing – schedule a free consultation.

View Other Projects

Building Brand Identity

Incorporating a font face and lower-case font treatment that echoed the aesthetics of other inc.jet icons, the new PrimeX logo also used the gray and red brand standard colors for consistency. Our B2B logo design team incorporated the small, red dot that appeared in other logos, including the inc.jet brand identity, and added a dynamic X shape. With bold, contrasting red and black color combination and an angled, swooping X graphic, the logo referenced the excitement and innovation around the new line.

As part of the B2B branding process, our marketing team developed a tagline for the product line, “Printing to the Power of X,” which emphasized the product’s advanced flexibility and powerful ability to print on a wide variety of surfaces. We incorporated the logo and tagline into a variety of related marketing materials, including sell sheets designed by the Stifel Marcin design team.

Contact Us

Sign Up for Our B2B Newsletter

Follow Us On Social

See Other Portfolio Items

Contact Us

View Our Portfolio

Sign Up for Our
B2B Newsletter

Follow Us On Social

We deliver results. Contact us today to learn more.

About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

Free Consultation

Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>