Brand Standard Development & Documentation
OKAY Industries, a leading manufacturer of medical components and assemblies, is an international company with facilities in multiple locations and operates in multiple languages. As the company expanded and grew, so did the need for consistency and compliance across the organization. Building their brand required a dedicated and controlled approach to ensure all messaging and design presented a unified brand presence.
Building Brand Identity
After having developed the strategy for OKAY Industries at the corporate marketing level, Stifel Marcin worked with the company to create a guideline that would maintain brand standards across all locations, ensuring core messaging and visual elements were consistently preserved. From social media to advertising to internal corporate communications, a Brand Standard Guide was developed which provided a benchmark and blueprint to follow and comply with.
With clear direction and explanation, the Stifel Marcin team established guidelines for logo use, messaging, photography, signage, social media marketing and a wide array of external and internal communication assets in an easy-to-reference and interpret document. The Brand Standard allows OKAY Industries to keep their brand equity strong, consistent and intact, while also providing one centralized guide that makes it easy for different groups to adhere to the standards set by the corporate marketing department and Stifel Marcin.
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