B2B Collateral Print & Digital Media
B2B Integrated Collateral Media Development
As a manufacturer of rugged differential pressure and flow products, Orange Research offers a wide product line, with features and benefits that provide value and dependability. Stifel Marcin works with the company to develop both print and digital marketing materials and has developed a series of ads that promote product benefits in application-specific presentations.
The Creative Strategy
Ads were designed with bold headlines and quick-to-read bullets that emphasized key product specifications and features while ensuring the messages were optimized for much smaller and digital ad sizes. Each layout prominently featured relevant product images and incorporating unique benefits that were specific to the application and the publication’s readership.
As part of our integrated marketing efforts for Orange Research, we established foundational brand elements, such as the blue swooping banner, orange and blue brand standard colors, fonts, and graphic elements. These visuals were incorporated into each ad design and created consistency and increased memorability.
Media & Implementation
A media schedule was also developed for the ads, placing print and digital ads in trade publications, websites, and e-newsletters.
See Other Portfolio Items
Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>
Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>
Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>