B2B ADVERTISING
Manufacturer Ad Campaign Development & Media
As a manufacturer of rugged differential pressure and flow products, Orange Research offers a wide product line, with features and benefits that provide value and dependability. Stifel Marcin works with the company to develop both print and digital marketing materials and has developed a series of ads that promote product benefits in application-specific presentations.
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The Creative Strategy
Ads were designed with bold headlines and quick-to-read bullets that emphasized key product specifications and features while ensuring the messages were optimized for much smaller and digital ad sizes. Each layout prominently featured relevant product images and incorporating unique benefits that were specific to the application and the publication’s readership.
As part of our integrated marketing efforts for Orange Research, we established foundational brand elements, such as the blue swooping banner, orange and blue brand standard colors, fonts, and graphic elements. These visuals were incorporated into each ad design and created consistency and increased memorability.
Media & Implementation
A media schedule was also developed for the ads, placing print and digital ads in trade publications, websites, and e-newsletters.
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