B2B Trade Publication Ad Development
Making Trade Publications Stand Out
A leading manufacturer of industrial processing solutions, Carrier Vibrating Equipment has worked with Stifel Marcin for years, regularly developing new B2B advertising campaigns. With a diverse product line of heavy equipment that treats, sorts and conveys bulk material, Stifel Marcin has been able to highlight the company’s solutions in memorable ways that stand out in trade publications.
The Creative Strategy
Our team created industrial ad campaigns with eye-catching imagery and clever, fun headlines that emphasize Carrier equipment benefits and capabilities. An efficient vibrating spiral elevator became a light bulb; a bulk processing conveyor system became the Hulk and more. Body text for the ads not only emphasized the product’s rugged and proven benefits, but cross-sold related equipment lines, working to generate sales and promote complete and custom designed capabilities.
Media & Implementation
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