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B2B Trade Publication Ad Development

Making Trade Publications Stand Out

A leading manufacturer of industrial processing solutions, Carrier Vibrating Equipment has worked with Stifel Marcin for years, regularly developing new B2B advertising campaigns. With a diverse product line of heavy equipment that treats, sorts and conveys bulk material, Stifel Marcin has been able to highlight the company’s solutions in memorable ways that stand out in trade publications.

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The Creative Strategy

Our team created industrial ad campaigns with eye-catching imagery and clever, fun headlines that emphasize Carrier equipment benefits and capabilities. An efficient vibrating spiral elevator became a light bulb; a bulk processing conveyor system became the Hulk and more. Body text for the ads not only emphasized the product’s rugged and proven benefits, but cross-sold related equipment lines, working to generate sales and promote complete and custom designed capabilities.

Media & Implementation

Ads were developed for both industrial print ad campaign placements and digital marketing opportunities on trade websites and in other electronic applications.

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About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

Free Consultation

Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>