B2B Search Engine Marketing

Display Trim is one of the world’s leading plastic extrusion manufacturers and is the proven choice for flexible decorative and protective trim molding. Stifle Marcin collaborated with Display Trim to update and optimize their web presence, working to create better visibility and leads while improving the effectiveness of their website.

Driving Web Site Traffic & Sales Leads

The Stifel Marcin digital marketing team worked to identify opportunities to improve Display Trim’s previously developed WordPress site. During our site optimization process, we identified and remedied back-end issues that were hindering site speed and resulting in Google penalties, which affected their ranking position and the user experience.

Stifel Marcin performed a thorough analysis of keywords and developed a comprehensive keyword target strategy. Our content marketing team revised and wrote new site content to specifically target these keywords, and updated the site to improve the user experience, as well as gain relevant clicks and quality leads. Also, contact forms were integrated into each page of the site to capture interest, and quickly turn clicks into leads.

With the site organically optimized, Stifel Marcin launched an AdWords® PPC campaign. Using the data developed during SEO set-up, our digital marketing team focused campaigns on highly-specific keyword phrases and wrote ad text that eliminated irrelevant traffic. An extensive variety of negative keywords was also developed, working to reduce poor quality clicks.

While the campaign is still young, we have already seen an increase in organic traffic greater than 600% in the first month alone.

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