B2B Search Engine Marketing

Uni Precision is a leading global provider of printed circuit board, box build and fabrication services. Stifel Marcin worked with Uni Precision on the development of a new website, created with complete search engine optimization and content organization to drive leads. As part of our web development strategy, we analyzed the previous site as well as industry search traffic to understand visitor entrances and audience needs.

Driving Website Traffic & Sales Leads

Leads were routed to both the U.S. and Hong Kong offices of Uni Precision on the new website. During our monthly website optimization, we found that prospective customers were often more likely to call the company for more information, verses submit a form on the website. This traffic pattern identified a secondary user funnel. While initial site development had included a page layout with quick contact forms, the tendency for customers to call required additional goal identification steps as well as helped revise content campaigns.

Ongoing optimization of Uni Precision’s digital presence often includes content development for search engines. This content plays double duty – positioning them as a leader in the space, for customers at the start of the sales cycle, while also generating increased site traffic and interest in their products.

After less than one year of search engine optimization, site traffic has increased more than 30%, and organic visits have increased almost 85%.

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