B2B Search Engine Marketing

A new, patented solution, Centritec Seals offers an extensive product line of centrifugal seals that keep lubricants in and contaminants out. Stifel Marcin worked with Centritec Seals on a comprehensive marketing plan which included an industrial advertising campaign, a digital marketing campaign, and a new web site.

Driving Web Site Traffic & Sales Leads

In our web site development efforts, we leveraged the detailed information learned in our client intake process to not only write and organize site content but to analyze keywords and search engine opportunities. Our team conducted an extensive keyword analysis, selecting and prioritizing terms based on relevant search engine queries and identified goals.

Marketing Centritec Seals is just the type of unique challenge that Stifel Marcin loves – we needed to promote a product that was so unique and innovative, people didn’t know it existed. In our web site development, as well as our SEO and PPC campaigns, our digital marketing team leveraged almost two decades of industrial marketing expertise and worked to promote a product with little keyword visibility. With no exact search engine queries to take advantage of, we leveraged similar product and application-based search queries and developed site content and target phrases that would lead prospective customers to Centritec Seals’ products. Our organic SEO efforts were supported with a highly-active and effective PPC campaign, that drives additional traffic to the site.

With our ongoing optimization and our integrated efforts, site traffic has more than tripled.

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