Content Marketing

B2B PR & White Papers

As one of North America’s leading clutch, brake and power transmission manufacturers, Carlyle Johnson offers over a century of expertise in both standard and custom solutions. The company has worked with Stifel Marcin on integrated marketing efforts, including the development of content marketing and PR materials, leveraging CJM’s expert in-house engineering capabilities.

Communications Strategy

Stifel Marcin worked with Carlyle Johnson on a variety of PR efforts, including a detailed white paper on clutch and brake selection. Using content written by CJM, the Stifel Marcin team edited the supplied information, organizing it into a clear and formatted white paper, helping to create an easy-to-read format and standardized white paper layout. While highly-technical in nature, the Stifel Marcin team revised text to improve clarity and information delivery, helping to improve understandability for a wide range of readers.

Our graphics team helped to make imagery that supported white paper content.

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