Print Literature

B2B Brochure Development

One of North America’s largest and most respected custom spring and metal form manufacturers, Newcomb Spring needed a printed brochure that highlighted the company’s capabilities and products. As part of our integrated marketing efforts, Stifel Marcin developed a 16-page brochure that described Newcomb Spring’s extensive facility network, manufacturing expertise, and product types, and acted as a complete, printed sales tool for customers.

Creative & Production Strategy

Because Newcomb Spring is a completely custom manufacturer, the Stifel Marcin team worked to visually communicate the wide variety of parts produced by incorporating plenty of component photos into the design. The brochure cover was designed with a custom varnish which created layers of reflection and gave a 3D look to Newcomb Spring’s parts.

A page was created for each of the ten core product types manufactured by Newcomb Spring, which included product specs, size ranges, part-specific production capabilities, and technical details. Reflective photography and a repeating square background were also created to give a high-tech and customized look to the design, which also appears in other Newcomb Spring marketing materials.

Text for the brochure was written by the Stifel Marcin content team and utilized an easy-to-read bullet point format for quick information delivery while incorporating brand messaging and benefits.

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