Email Marketing

B2B Email Development

Carrier Vibrating Equipment designs and manufactures conveyors, heaters, dryers and related support technology, as part of its leading material processing solutions. The company’s engineering department regularly develops new machinery and controls. One of their more recent innovations was a unique stroke monitor tool that could help customers ensure optimal machinery performance. Stifel Marcin worked with Carrier Vibrating Equipment on the promotion of their new VibraTracTM tool.

The Creative Strategy

The Stifel Marcin digital marketing team developed email marketing materials that would announce the new tool to Carrier Vibrating Equipment contacts, informing them about the benefits of this new technology. Designs for the email, as well as related website landing pages and sell sheets, incorporated existing company brand standard elements, such as the angled red stripe pattern, fonts, colors, and layout, which created brand continuity and maximized impact.

The email included a variety of key information to help generate sales, including clear calls-to-action that drove visitors to contact the company, read more on the website, or speak to the sales team. Additionally, a bold, price-focused call-out was featured, emphasizing the low price point for this advanced tool, when compared to the total cost of operation.

Media & Implementation

Stifel Marcin distributed the email blast on behalf of Carrier Vibrating Equipment, providing post-send performance information, including specific contact engagement analytics, which allowed the sales team to follow-up.

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