Email Marketing

B2B Email Newsletters

SFC KOENIG®, a global leader in sealing and flow control technology, wanted to leverage its existing contact list to inform people of the latest news and information. As part of our integrated marketing services, Stifel Marcin worked to develop a B2B email newsletter marketing campaign that could inform people of updates, as well as increase exposure of applications and products.

The Creative Strategy

Stifel Marcin’s team planned content and designed each communication, using a consistent email newsletter layout, and distributed it to the existing SFC KOENIG contact list. Designs integrated existing brand aesthetics, delivering a variety of information quickly and with a prioritized layout. While the main area of the email newsletter focused on the highest value information, layouts included a section for company news, as well as recent applications. With a rotation of application types and markets, this section provided technical information of interest to engineers, while also provided cross-selling opportunities that emphasized the company’s diverse product line of sealing and flow control solutions.

Media & Implementation

Stifel Marcin provided distribution and management of the B2B email newsletter campaign, tracking the performance and results of each email blast. After sending, data was delivered to the client and allowed for follow-up contacts and prioritization.

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