Email Marketing

B2B Email Development

Orange Research is a leading manufacturer of differential pressure and flow monitoring components, and serves a wide variety of industries with standard and customized solutions. As part of their digital marketing efforts, Stifel Marcin worked with Orange Research on the development of email marketing materials.

The Creative Strategy

In addition to developing email marketing for existing internal contact lists, the Stifel Marcin team helped to develop materials and digital placements in a series of trade publication emails. Email content was written and designed to meet trade publication template specifications while creating a format that quickly conveyed Orange Research benefits. The series of emails focused on product benefits, with clear headlines, bullet formatted text for quick-reading and a large call-to-action button to engage readers.

Media & Implementation

The e-cards, while concise, allowed Orange Research to market to a new list of potential customers. Using the publication’s contact lists – sorted by specific user criteria such as title, industry and job focus – Stifel Marcin was able to create a qualified recipient list that expanded Orange Research’s visibility.

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