Advertising Campaigns

Industrial Print Advertising

With unrivaled sealing and flow control technology, SFC KOENIG® offers expander seals, flow restrictors, check valves, and related installation equipment. Stifel Marcin worked with the manufacturer on its global marketing efforts, including the development of an advertising campaign that would appear both in print and electronic formats.

The Creative Strategy

Our ad team highlighted key factors the B2B ad campaign headlines, integrating proven data points that prove the reliability and quality of SFC KOENIG solutions. Product collage imagery was used to cross-sell the company’s growing product line, while showcasing a serrated metal sleeve design that improves performance.

Media & Implementation

We created an international campaign for the launch, with media across a variety of global markets, which maintained consistent messaging and themes in different languages. With placements in printed trade publications and a variety of electronic media, ad campaign materials were formatted to a wide variety of sizes and specification while maintaining design and brand consistency.

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