Advertising Campaigns

Industrial Ad Development

One of the world’s leading manufacturers of wastewater pumping and process solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign around its XRipper® line, helping to position the products in the competitive market. With a target audience that was accustomed to tough environments, Stifel Marcin set out to develop a strategic and impactful campaign and researched the marketplace, competitor tactics, and key selling points to increase leads and generate sales.

The Creative Strategy

Focusing on the XRipper line’s superior power capabilities, Stifel Marcin’s ad development team created a headline that generated an incredible response with the target demographic and included a double entendre headline. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand.

Media & Implementation

We also developed a media plan with both print and digital placements in a variety of trade publications. Many of the pieces in the industrial ad campaign were customized around trade show participation, with planning that ensured booth numbers appeared in relevant publications at correct insertion schedules.

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