B2B Trade Show Marketing
Effective B2B trade show marketing provides a chance for one-on-one communication with relevant potential customers. We help clients start conversations and continue relationships with potential customers long after a show is over.
At the right show, an industrial company can reach a wide audience in a few short days, but given the cost to attend, it is critical to promote your company effectively and memorably. Since 2001, Stifel Marcin has provided leading B2B trade show marketing agency services that help clients maximize opportunities.
B2B Trade Show Marketing Capabilities
Our effective B2B trade show marketing agency services go well beyond your booth. Today’s modern marketing techniques require an integrated approach – with multiple touchpoints, so your company is visible at every opportunity in the sales cycle. While the show floor is a great place to meet potential customers, our full-service B2B trade show marketing agency capabilities will maximize the return on your investment, with efforts such as:
- Trade show booth design, displays and tabletops
- Video marketing
- Print advertising & media placement that coincides with a show
- Company brochures and literature
- Email marketing – pre- and post-show communications
- Social media marketing
- Content marketing
- Press releases & press kits
- Show-specific website development
- Digital Remarketing
Make an Impact
Stifel Marcin’s team of industrial marketing pros can assist at every step in your B2B trade show marketing campaign. As the number of high-traffic, high-quality trade shows decrease, the import of a small series of industry-specific expos becomes more important and ensuring you have developed an effective B2B trade show marketing campaign around that show is imperative to ensure a return on investment.
Long before a show has begun, our B2B trade show marketing agency services will identify opportunities and allocate budget, working to increase your company’s visibility and brand awareness. We can promote show participation, remarket to people you met at the show (following their digital activity on certain sites), and work to deliver the content they desire.