Print Literature

B2B Brochure Development

B2B Brochure Project | Stifel Marcin | The B2B Ad Agency
B2B Brochure Project | Stifel Marcin | The B2B Ad Agency
B2B Brochure Project | Stifel Marcin | The B2B Ad Agency

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B2B Services Completed

With an extensive line of sealing and flow control products, SFC KOENIG® offers a catalog of standard products available globally, in a variety of geographic markets. As part of our integrated marketing efforts, Stifel Marcin worked with SFC KOENIG to develop an updated catalog that aligned with new brand standards and has implemented ongoing updates throughout recent years, including new products and technical information.

The extensive catalog is available in English, German and Chinese, and includes approximately 100 pages of product details, installation information, engineering specifications and more. Stifel Marcin’s award-winning team worked to design the manufacturer catalog not only for easy product research but to highlight brand benefits and marketing messages. With the incorporation of descriptive information, photography, application imagery and clear data delivery, the manufacturer catalog design delivered flexible usability.

With brand standardization maintained across each version, we developed catalogs in alternate languages. Additional digital elements were incorporated, such as links to the SFC KOENIG website and internal page hyperlinks. While improving the user experience for readers of the electronic pdf version of the manufacturer catalog, design and functionality also considered the difference between the print and digital experience.