B2B Email Marketing
B2B email marketing regularly connects your brand with new and existing customers, so you remain top of mind.
From quarterly email newsletters to messages triggered by touchpoints in the sales cycle, B2B email marketing offers the opportunity to connect with customers on a platform they engage with every day. Since 2001, Stifel Marcin’s team of award-winner designers and copywriters has developed email marketing agency strategies that keep customers informed, and generate leads and sales.
Strategic Communications That Fuel Your Sales Funnel
Decision-makers are attached to their email, with studies showing that most professionals regularly check email throughout the day. A well-thought-out email strategy can convey key brand positions - such as technical expertise and leadership - while also letting customers and potential customers know important product information. But most importantly, content-driven B2B email marketing creates an additional touchpoint and keeps your company top of mind throughout the consumer journey.
When planning your email distribution strategy, we help you tap into active an inactive contact lists to nurture warm leads and revive cold leads. And as your email communications hit inboxes, we track and performance and engagement by monitoring stats including open, bounce and click rates.
While our email marketing agency services can include regularly scheduled newsletters or individualized messages triggered by a specific action, these email efforts are all highly-trackable. Email marketing can be relatively low-cost compared to traditional postage-case direct marketing methods and can be evaluated based on reportable performance analytics to identify value and return.
Our B2B email marketing agency services typically fall into four categories:
- Custom messages sent to a trade publication’s contact list
- Paid content placements in publication emails (trade newsletters, etc.)
- Custom messaging triggered by points in the sales cycle (often generated by your CRM)
- Custom email messages focused on content and news, sent to your contact list
Sales-Cycle-Driven B2B Email Marketing
Sale-cycle-driven email marketing is often part of a company’s CRM (customer relationship management) system. The system automatically triggers a message to be sent to a customer based on specific actions, such as:
- they submit a quote
- they didn’t convert to a sale and are inactive
- they are part of a specific group identified by a contact property such as job title or company
No matter what the action, or lack of action, that triggers it, sales-cycle-driven B2B email marketing can provide effective results. Often, we find that companies have tried to work within their CRM’s automated capabilities and have missed important steps. Sometimes email messages are unbranded and inconsistent, projecting a weak brand and unclear position. Other times companies simply don’t take advantage of the marketing capabilities in their CRM. Either way, our B2B email marketing agency experts are here to develop the right message and the right distribution strategy for your business.
B2B Email Marketing Agency Lists, Mailing & Reporting Services
Whether you have an existing CRM or simply a stand-alone list, B2B email marketing allows for highly-targeted messaging to specific audiences. We can sort messages by market, job role or region, and create email marketing materials specifically tailored to a reader’s interest.
If you don't have an existing list of contacts, we can help. Stifel Marcin’s team of expert B2B professionals will work with you to identify key demographics and develop a list focused on your B2B marketing goals.
Stifel Marcin also provides B2B email marketing distribution services, including compliance with FCC regulations, organizing lists and content and data reporting. After your message is mailed, we can track key actions and data to help evaluate your B2B email marketing performance, report that information to you, and leverage it to inform your future email marketing strategies.
The Experienced B2B Marketing Agency