Web Design For Manufacturers
Industrial & Manufacturing Web Design vs. B2C Websites
Manufacturing websites are different than “retail” websites. There is more content, more specifics and a stronger need for branding. Manufacturing website design means promoting a company’s capabilities and products, defining that business’ image, and effectively illustrating what makes you a leader in your field.
Industrial, technological and manufacturing website design must present a lot of information very quickly including product specs, order capabilities, customization and more. Combine that amount of information with the fact that people only read about 30% of the words on a web page, and you can see the challenge. Website design for a manufacturer or industrial organization needs to highlight the key facts quickly.
Keyword Expansion and Refinement.
Now that you have key data points, we want to expand and evaluate. If some terms are too broad (or too expensive), look deeper at the opportunities. Are more specific phrases available with good search traffic volumes? Are some keywords showing lots of search traffic and relevancy, and therefore we should explore similar phases, synonyms, etc.?
One effective strategy to help determine keyword viability is to simply conduct a Google search – see the results that appear and be sure what you expected to appear is what is displayed – and appropriate for your marketing goals. If more than 50% of search results are not relevant – especially when using a long trail B2B keyword phrase – this should be a signal. Either you have identified a great opportunity, or you are not using the right phrase. The more irrelevant the expected search results are, the more likely the target that you want is going to change their search query and re-check a new phrase.
Getting a final B2B keyword target list is a time-consuming process. It takes evaluation, review, additional research and discussion.
Doing It Better
Stifel Marcin has developed an extensive portfolio of industrial, technological and manufacturing websites. Some of these include:
- A leading international clutch and brake manufacturer
- One of the countries most respected time clock and time management product businesses
- One of the industry’s largest precision spring manufacturers
- A rapidly-expanding servo motor repair and refurbishment company
- An established ball valve and screw machine company
- A technology and communications consulting group
- A cutting-edge hydrostatic spindle, table and slide manufacturing company
- An innovative transformer manufacturer
…and much more
We understand how to drive leads, and more importantly sales, to your websites.
We Speak Manufacturing
Our technological and manufacturing website designs target the right audience. Our designers and search engine optimization experts understand the language of the B2B world. Often the audience is made of engineers and purchasing agents who are in search of a specific part or service to fit a specific need. Your website must quickly show them how and why you’re the right choice.
Looking for an Industrial or Manufacturing Website Redesign?
Manufacturing website design must perform in one of the most competitive fields in the market today. Manufacturers are running leaner, smarter and more efficient than ever before. Defining what makes your company better is what Stifel Marcin does best.
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