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Typically one of the most important tools in a marketing plan, a great web site with high search engine rankings will deliver the greatest return on investment. Properly implementing a web site optimization plan can generate high placement, lots of visitors and sales. Stifel Marcin's SEO company services analyze your business goals, online traffic and keyword positions to be sure you are ranking at the top, and for the right phrases.
One of the first SEO company plans we launched - and still oversee – currently provides more than 84% new visits annually, with over 80,000 unique visitors and over 75 keyword phrases ranking on page 1 of Google (and those are just they phrases we track).
Many clients come to us for web site optimization for an existing site. While the process is basically the same, oftentimes part of our review will include coding additions, text revisions and other recommendations to ensure your site is as search engine friendly as possible. From a budget perspective, if you are considering any web site changes (maybe even just a new home page design), it is usually most cost effective to launch redesigns and SEO company efforts at the same time.
While our SEO company web site optimization services address many elements, some of the main efforts include:
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Many clients opt for an ongoing SEO company plan. For a monthly fee Stifel Marcin will ensure your web site optimization is current while working to improve placement and activity. We make adjustments to keywords based on performance, perform site maintenance and coding changes to ensure the structure is current, and make necessary news/events updates that encourage Google to re-visit your site.
Virtually every site we design or optimize has Google Analytics – an amazing, and free tool Google developed that provides detailed information about site performance. As part of our SEO company services we track performance, but we also assign our clients access, so you can always see your site's activity.
Analytics information is not only helpful for web site optimization, but also for sales/lead tracking and for campaign management.
Many clients ask us why we focus so much on web site optimization for Google, and less on Bing or Yahoo. While the stats change, Google's market share is currently about 80%, while Yahoo is 5% and Bing about 3.5%. Focusing on Google for your SEO company rankings just makes sense. Not to mention, these efforts are also some of the major factors other engines use to determine placement.
Our web site optimization services can also include social marketing efforts, as well as redesign and redevelopment, all services we perform in-house.
Stifel Marcin is an SEO company with a proven track record of success. Give us a call or fill out an online request – there's no obligation.
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