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Public Relations & Media Relations

PR and media relations can get the word out in a way traditional advertising cannot. A company that is highlighted in articles, trade publications and broadcast media is presented as a respected source, earning an inherent validity and offering a great potential for return.

Marketing Your Story

Stifel Marcin's experienced PR and media relations experts have years of success under their belts, getting our clients featured in the press and in the public. We create thoughtful plans, write informative releases, research media lists and work with editors to get your business featured.

Much more than posting a release on the news wire, our PR and media relations services are really about relationships. We pitch stories, follow up and make connections for our clients. In ideal situations we create a plan for ongoing announcements and begin a dialogue with reporters - sometimes the press will even contact us with interview requests.

The PR Process

While we can work on a per-project basis for one release, or with an on-going PR plan, a PR project typically follows these steps:

Concept
Feasibility Review - research industry activity, existing media coverage
Copywrite press release and/or case study
Submit to client for review
Revise until approved
Distribute to established media list
Identify higher potential contacts based on demographics, goals and editorial calendars as applicable
Multiple rounds of follow-up phone calls & emails
Send artwork/images, provide additional information, schedule interviews as requested

Throughout the process Stifel Marcin builds these public and media relations on your behalf – working with publications and news outlets to highlight your company in the best way possible, while leaving you free to do your job.

Give us a call or contact us through our online form for a press release or media relations quote or to discuss your goals.

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