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Portfolio: Branding, Company Logo
GS Promo Source
Company Branding
Services Completed:
A CT promotional products company looked to Stifel Marcin to update their image and develop a new identity. While keeping the company's existing name (based on its past location in the Granite State - "GS" - of New Hampshire), Stifel Marcin worked to define the brand, company capabilities and business model in the logo design.
Bright, bold colors combined with unique and contrasting fonts to present the image of a creative resource for promotional items. The GS circle icon helped to distinguish the company, providing a small element that could appear on other marketing materials, which was combined with a new tag line to help the company stand out from its competitors and focused on their results-oriented approach.
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