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Portfolio: Branding, CT Company Logo
CT Medicaid Specialists Branding & Logo
Services Completed:
Based on industry research and company goals, Stifel Marcin developed a logo and branding for CT Medicaid Specialists. The new company needed to position itself as a reliable and professional resource that helped to streamline to Medicaid application process, while working with lawyers and health care organizations with confidential information.
Logo design elements referenced the company's capabilities and efficiency, with specific focus on its Connecticut location, due to individual states' paperwork requirements. Shades of blue referenced nurse and doctor "scrubs" in the logo, which combined modern elements with traditional fontography to present the image an advanced company working in a traditional field.
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